A good web design is the combination of all the above described things and a set of qualities that attract clients attention, turn them into frequent visitors and finally into loyal buyers.
Website title it is a major phrase that is displayed in serach engine results. This should be the phrase that best defines your business, profession, services. It should be a few words short and should be placed in your website admin system as well as it should also be included as a title into home page content. In the below example, the title is Life Coach London, Life Coach UK, Life Coach in London - Carol Ann Rice. In the second below picture, the screenshot of Carol Ann Rice's website home page, we may see that title has been split into shorter phrases being a titles to different paragraphs.
These are 2-3 sentences that appear right below the website title in search engines. These sentences, like the title, should be placed in admin system, to be included into the website source code as well as into the page content. Again, compare the meta description on the two below pages.
Key Words, Key Phrases - often called tags
Key words and key phrases are terms that define your business and these terms are what people will write in serach browsers to find you. They should be inserted into the website admin system, separated with commas and they also should be included into the content on your website. It is good to use various grammar forms, singular and plural forms as well words with common spelling errors.
In the screenshot below you may see them included into meta description. They display in bold in search results.
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